Visa finds a new way to target young people. World Of Warcraft
June 11th, 2007
Visa has recently announced a new line of credit cards which give points to your World of Warcraft, or Second Life virtual accounts. Sounds good enough right? Well, while you may want to think that a company like Visa would have the best of intentions, and commend them on their savvy for entering the virtual market so early, the truth I believe is somewhat different. First of all Visa is a credit card company, and that means they make money buy gathering interest on credit. The younger they can get you the better. Im not celebrating a new plan to add gold to your WOW account for every dollar (on specified items) that you spend in the real world. This is merely a clever way to get younger people interested in Credit Cards. Most likely focused grouped in marketing departments for months before it was unleashed. Don’t buy into it. Check out this weird form detailing the billing information. Theres more footnotes and exceptions there than I would ever care to deal with.
is
Email this author | All posts by admin
