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Tay Zonday

November 30th, 2007

For those of who don’t know Tay Zonday cruise over to his wikipedia page and find out. The main reason why I think he’s important is because he is one of the first youtube celebrities to get major sponsoring for a Dr Pepper commercial. Another example of how the mainstream media is desperately trying to catch up and grasp a presence on the web. In this case, I think they are quite sucessful as the video produced doesn’t seem like a commercial (even though it is very high quality). They definitely had some good consultants working on this one.

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